SMME Digital Marketing Skills Training 2025 | Department of Communications & Huawei

Skills Development

SMME Digital Marketing Skills Training 2025

The Department of Communications and Digital Technologies (DCDT), in partnership with Huawei South Africa, invites SMMEs to participate in a free two-day online Digital Marketing Skills Training — designed to empower entrepreneurs and small businesses with modern digital marketing capabilities.

Dates: 20–21 November 2025 | Mode: Online (Virtual Training)

About the Training

This exclusive two-day training is part of the Digital Entrepreneurship Programme, aimed at helping SMMEs navigate the evolving online marketing landscape. Participants will gain hands-on knowledge in digital strategy, SEO, and AI automation for marketing.

Application closing date: 14 November 2025

Course Schedule & Content

📅 Day 1 — 20 November 2025 (09:00 – 15:00)

Digital Marketing Trends

Digital Marketing Landscape

Digital Strategy Development for SMMEs

Global and South African Market Overview

Situational Analysis & Objective Setting

User Personas and Design Thinking

Building a Digital Marketing Strategy

📅 Day 2 — 21 November 2025 (09:00 – 15:00)

Digital Marketing Execution and SEO

Budget Setting & Posting Guidelines

Digital Platforms & Case Studies

Marketing Data Analytics

AI Automation in Marketing

Prompt Engineering and AI Tools

How to Apply: Confirm your participation by completing the RSVP form by 14 November 2025.

👉 Register Here

Presented By

Department of Communications and Digital Technologies (DCDT)

Huawei South Africa

#DCDT #HuaweiSA #DCDTxHuawei #PublicPrivatePartnership #BridgingTheDigitalDivide