SMME Digital Marketing Skills Training 2025 | Department of Communications & Huawei

Skills Development

SMME Digital Marketing Skills Training 2025

The Department of Communications and Digital Technologies (DCDT), in partnership with Huawei South Africa, invites SMMEs to participate in a free two-day online Digital Marketing Skills Training — designed to empower entrepreneurs and small businesses with modern digital marketing capabilities.

Dates: 20–21 November 2025 | Mode: Online (Virtual Training)

About the Training

This exclusive two-day training is part of the Digital Entrepreneurship Programme, aimed at helping SMMEs navigate the evolving online marketing landscape. Participants will gain hands-on knowledge in digital strategy, SEO, and AI automation for marketing.

Application closing date: 14 November 2025

Course Schedule & Content

📅 Day 1 — 20 November 2025 (09:00 – 15:00)

Digital Marketing Trends
Digital Marketing Landscape
Digital Strategy Development for SMMEs
Global and South African Market Overview
Situational Analysis & Objective Setting
User Personas and Design Thinking
Building a Digital Marketing Strategy

📅 Day 2 — 21 November 2025 (09:00 – 15:00)

Digital Marketing Execution and SEO
Budget Setting & Posting Guidelines
Digital Platforms & Case Studies
Marketing Data Analytics
AI Automation in Marketing
Prompt Engineering and AI Tools

How to Apply: Confirm your participation by completing the RSVP form by 14 November 2025.

👉 Register Here

Presented By

Department of Communications and Digital Technologies (DCDT)
Huawei South Africa

#DCDT #HuaweiSA #DCDTxHuawei #PublicPrivatePartnership #BridgingTheDigitalDivide