Social Media Manager (Gauteng - Pretoria)

Purpose of the job:

Ensuring that all content stands out, feels authentic, and aligns with the unique personality of each brand. The role requires a dynamic, trend-aware individual who can consistently deliver engaging content, manage digital communities, and contribute strategically to marketing objective.

Key Performance Areas:

Content Creation & Strategy:

Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant

Capture and deliver content for events (Quiz night, Daytona breakfast etc), including weekends and public holidays (Mother’s Day, Father’s Day etc.) when operational

Create and post static content (e.g., for public holidays) and develop carousel content strategies that align with high-performing formats

Repurpose and repost previous viral reels as trial content to optimize performance. Every 1-2 weeks

Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice

Coordinate collaborations and build a community

Community & Campaign Management:

Oversee online community engagement across both brands, ensuring timely and meaningful interactions

Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables

Coordinate with students to produce UGC (user-generated content) and recruit participants for ads and video campaigns

Manage and boost organic content during key campaign seasons to increase reach and visibility

Marketing Collaboration & Alignment:

Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions

Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations

Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces

Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing

Paid Media & Promotion:

Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure

Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement

Brand Standards & Internal Management:

Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible

Assist with the development and alignment of staff uniforms to reflect brand standards

Ensure brand tone, visuals, and messaging are cohesive across platforms and teams